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SEO

Backlinks: An Introduction

Next to content, links are the most touted way to boost your site’s SEO. The theory behind link building is that the more sites link to you, the more trustworthy and valuable you must be. Over the years, Google has refined their algorithm and altered the way link-building works. We’ll take a look at the…

WordPress

WordPress 4.8 and Widgets: A Public Service Announcement

WordPress updates are an important part of keeping your site secure, and they can come with some great goodies. Unfortunately, updates have a tendency to break things. While WordPress 4.8 came with some great new features, it also might have broken all your widgets. Today we’ll cover the new features of 4.8, then look at…

SEO

Mobile SEO: Don’t get left behind!

Are you reading this on a mobile device? With each passing year, the answer to this question is more likely to be ‘yes’. According to CIRA’s internet fact book from 2016, about one third of all Canadian internet traffic now comes from mobile devices. Nearly half of young people (aged 18 to 34) use their…

SEO

Get better results with keyword research

I’m sure by now you’ve learned that SEO is all about keywords and content. Just like content, keywords vary in quality and effectiveness. Today, we’re going to learn how to write better keywords for SEO and CPC (cost per click) advertising. We’ll cover long-tail keywords, keyword research, and keyword groups. Keywords don’t just appear out…

SEO

A Beginner’s Guide to Local SEO

Your website looks great. Its content is targeted and contains all the right keywords. It’s time to set your sites on the ultimate prize: an SERP feature. An SERP (Search Engine Results Page) feature is sometimes referred to as ‘ranking zero’, or ranking above the number one search result. For instance, when you Google ‘restaurants…

General, SEO

Too Much SEO?

So, you’ve learned all about keywords, titles, and meta-descriptions. You’ve edited your blog posts and practiced better writing habits. Your SEO campaign is on track! Your site traffic is up and you’re ranking better in search results than you ever had before. Hoping to boost your results even further, you optimize a little more –…

SEO, Web Design

AMP for SEO? Accelerated Mobile Pages: An Introduction

If you follow any web trends, you may have heard of Google’s recent initiative, AMP. AMP, or Accelerated Mobile Pages, is a new, standardized type of mobile website, aimed at improving load times and decreasing data usage on mobile devices. We’re going to run down how you can use AMP for SEO, improving your site’s…

SEO

Weekly SEO: How to write better blog content

Although SEO is vital to your online success, ranking near the top of Google isn’t worth much if your potential customers don’t like what they see when they land on your site. Today, we’re going to talk about site content – how it can not only improve your search rankings, but also keep customers on…