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SEO

Weekly SEO: How to write better blog content

Although SEO is vital to your online success, ranking near the top of Google isn’t worth much if your potential customers don’t like what they see when they land on your site. Today, we’re going to talk about site content – how it can not only improve your search rankings, but also keep customers on…

General, Marketing

Kelowna is changing. So should your marketing strategy.

There’s long been a notion that Kelowna – and, indeed, the entire Okanagan Valley – is effectively a retirement community. There’s good reason for this, too: In 2011, Just under 20 percent of Kelowna’s population was 65 and older. Compare that to the national average of 14.8 percent in the same year (census data from…

SEO

Weekly SEO: What’s in a Keyword?

In this edition of Weekly SEO, we’re going to teach you how to write and research great keywords. As we mentioned last week, keywords are the heart and soul of SEO. They’re what people type into Google to find you, and what you need to track and manage in order to drive users to your…

SEO

Weekly SEO: Why editing matters (and how to be a better editor)

Welcome to our weekly SEO blog, where we discuss all sorts of topics concerning search engine optimization. This week, we’re going to discuss the importance of proper spelling and grammar in your site content. One of the nice things about SEO is that it rewards good content. In fact, the better-written, more in-depth, and higher…

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SEO

Weekly SEO: SEO Myths You Need to Know

The world of SEO is an ever-evolving, often confounding one. Everyone has different advice on how you ought to manage your SEO, and tons of that advice is ill-informed. In our recurring Weekly SEO segment, we’ll count down our top 4 SEO myths that everyone needs to know. It’s tempting to think that SEO is…

SEO

Weekly SEO: How to Write Killer Titles and Meta Descriptions

Pop quiz: What’s the first thing a user sees when they search your site? If you said the title, you’re right. Title tags and meta descriptions are really important, both for SEO and for user experience. A bad (or even worse – nonexistent) title hurts your search ranking and distracts or confuses your users. Poorly…

Weekly Search Engine Optimization Series
SEO

Weekly SEO: A New Series on Search Engine Optimization

Welcome to our new series: Weekly SEO. Search Engine Optimization (SEO) is one of the best ways to get your website out to people in Kelowna. Before the internet, businesses listed themselves in the Yellow Pages and advertised themselves through print fliers, radio ads, or street signs. In today’s world, that isn’t enough and rarely works.…

How to Build Traffic To Your Website
Marketing

How to Build Traffic To Your Website

Now that you’ve launched your website, your job is done, right? Unfortunately not. The old adage that “if you build it, they will come” does not apply to the web, despite a common misconception among entrepreneurs. We’ve written about this before, but it’s important and it takes concerted effort to get business from the web.…