Decoding Web Design Terms & Marketing Jargon: Part Two
Now you can remove yourself from the edge of your seat, because we’ve got part two of decoding web design and marketing jargon…
- What it Means: A software extension that adds a specific feature to an existing software application.
What it Means to You: You’ve probably heard of plug-ins in the context of web browsers to add new features like virus scanners, for example. Ever enabled Adobe Flash Player or Microsoft Silverlight QuickTime Player on your internet browsers? Yep – those are plugins.
Use it in a Sentence: “Woah, this new slider plugin is off the charts!”
- What it Means: Pay-Per-Click. Otherwise known as Cost-Per-Click (CPC).
What it Means to You: Generates revenue for web publishers each time a visitor clicks on an ad. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.
Use it in a Sentence: “This month we should focus on our PPC.”
- What it Means: Point of Sale or Checkout.
What it Means to You: It is the place in a retail establishment or virtual store where transactions are completed. Customers can usually pay at a POS with cash, credit, or debit cards and increasingly, their smartphones. Most POS systems also include tools for tracking inventory and sales volume.
Use it in a Sentence: “Our POS system can accept everything – even AMEX!”
- What it Means: A standard layout for letter keys on text keyboards and thumboards.
What it Means to You: The name comes from reading the first six keys appearing on the top left letter row of the keyboard. It was created with the intention of preventing typewriter jams by spacing out commonly used lettering and encouraging alternation between the hands.
Use it in a Sentence: “This Qwerty keyboard is laid out so well.”
- Responsive Web Design
- What it Means: A type of web design that provides a customized viewing experience for different browser platforms.
What it Means to You: Also referred to as Mobile Friendly. This means that your website will display a different interface depending on what device is used to access the site.
Use it in a Sentence: “We have to have a responsive web design because most of our clients find our site on their mobile phones.”
- What it Means: Return On Investment.
What it Means to You: What the investor can expect to get for what they put in. It can also be used to describe the results of a particular marketing campaigns success. You want things to be “ROI positive”.
Use it in a Sentence: “This quarter the ROI from our Facebook ads was up 20% from the last quarter.”
- Retina Display
- What it Means: Brand name used by Apple that claims to have such high pixel density that the human eye is incapable of detecting pixelation at a normal viewing distance.
What it Means to You: Great quality images.
Use it in a Sentence: “My new ipad has Retina Display.”
- What it Means: Search Engine Optimization.
What it Means to You: SEO involves a number of adjustments to the HTML of individual Web Pages to achieve a high search engine ranking on search engines.
Use it in a Sentence: “We need to focus on our SEO, because we’re not getting enough web traffic.”
- What it Means: Search Engine Marketing.
What it Means to You: A form of internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Use it in a Sentence: “It’s time to do some SEM.”
- What it Means: Sitemaps show a hierarchical view of websites pages and content.
What it Means to You: It helps website designers figure out what content is needed on a website before they begin designing it. Site maps can also be web pages that offer links to all of the pages on a website.
Use it in a Sentence: “When you hire us to custom design your website, the first thing we will do is provide you with a SiteMap to review.”
- What it Means: User Interface (UI).
What it Means to You: A type of interface that allows users to control a software application or hardware device. A good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. It includes a menu bar, toolbar, windows, buttons, and so on.
Use it in a Sentence: “Holy, this UI is completely user friendly.”
- What it Means: User Experience (UX).
What it Means to You: The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the ay through their interaction, purchase, use, and even advocacy of that brand. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.
Use it in a Sentence: “You should test out the UX on sauceforskin.com, it’s amazing.”
- What it Means: Universal Resource Locator. The address of a website.
What it Means to You: A typical URL has the form http://www.example.com/index.html, which indicates the protocol type (http), the domain name, (www.example.com), and the specific web page (index.html).
- Vector Graphics
- What it Means: A computer graphics term to describe the use of “geometrical primitive objects” like points, lines, curves, and shapes to represent images.
What it Means to You: Vector art is created using vector illustration software programs, usually created in Adobe Illustrator, and is commonly saved with certain file extensions. The four most common Vector file extensions are .ai, .pdf, .eps and .svg. These programs use mathematic equations and geometric primitives (points, lines, and shapes) to create art that is clean, camera ready, and can be scaled infinitely.
We hope this series has helped you understand common web design and digital marketing jargon. Feel free to contact us if you have any questions.